Caesars Tests ‘Fan Caves’ as the Race to Win Millenials’ Gambling Dollars Ramps Up
According to the US Census Bureau, there are 8 million more millennials than baby boomers. The problem for the gambling industry is, the younger demographic doesn’t like to gamble nearly as much. They intend to change that. Caesars Entertainment is rolling out a new tactic it a bid to corner a market that has mostly eluded live casinos – the gambling millennial. It’s called The Fan Cave, and it’s pretty much exactly like the “man caves” strewn across thousands...